Jul 15, 20214 Possible Reasons Your Emails Aren’t ConvertingOf all the marketing channels available to us, email continues to take the lead. Why? One reason: it works. According to a report from the Data & Marketing Association, email marketing yields an average ROI of 3,800%. Email provides a direct line of communication between a business and its customers…Email Marketing6 min read
Jul 6, 20213 Common Copy Mistakes You Might Be Making On Your WebsiteTen seconds. That’s the average time a user spends on your home page before they decide whether to stick around or not. I know what you’re thinking. And you’re right. 10 seconds doesn’t seem like a whole lot of time. They’re barely giving you a chance! But in our world…Copywriting7 min read
Jun 4, 2021What Copywriters can learn from Olivia Rodrigo’s ‘SOUR’It’s only been a couple of weeks since 18-year-old pop sensation Olivia Rodrigo took the world by storm with her record-smashing debut album, SOUR. I may have definitively evolved into an Olivia Rodrigo stan in the 20 times I’ve streamed the album from start to finish, but I’ve also learned…Storytelling4 min read
May 26, 20213 Stretches You Can Do Right Now to Feel Better the Rest of the DayWhat are you doing right now? You’re reading this article, yeah. But what are you doing as you’re reading? I’d guess you’re either sitting or standing at your desk. Or, you’re standing in your kitchen with all your weight on one hip staring down at your phone while you wait…Work From Home4 min read
Jan 25, 2021What is voice and tone? And why do they matter?When it comes to brand identity, there’s a lot of design elements at play to connect with potential customers off the bat. And while good design can undoubtedly do that (‘sup, Fyre Festival?), there’s more to your brand than just a pretty face. …Branding3 min read
Jul 29, 20205 Meals Everyone Working From Home Needs to MakeWorking from home definitely has its perks, and if there's one to highlight, it’s the fact that we can incorporate more home-cooked meals into our days. There’s just one predicament with that: cooking takes time. We’ve managed to shift every piece of our personal and professional lives into our living…Work From Home4 min read
Apr 1, 2020How to write when you have literally no motivationDo you ever just sit and stare at a blank Google doc, waiting for a bolt inspiration to send your fingers into a typing frenzy? When the words finally come out, though, do they kind of sound like Miss South Carolina circa 2007? Writers across the board feel a collective…Writing4 min read
Feb 25, 2020There’s no way you’re too busy for lunchThere are some workdays that are simply too much to handle. They’re exhausting, mentally taxing, and seemingly endless. Not only that, but they take away one of the most necessary parts of the day: lunch. I’m not talking about stumbling into Chipotle at 5:30 PM with a ravenous hanger that…Lunch4 min read
